Industries & integrations · Branded caller ID
Branded caller ID and branded calling cost, with caller ID reputation management compared
Every vendor in this category sells the same promise, which is that your name on the screen lifts answer rates. Almost none of them will tell you the two numbers that decide whether it is worth buying: what a branded call costs at your volume, and what share of your calls will actually display branded.
Both numbers are knowable. Hiya and First Orion publish full price ladders, and the effective per-call cost falls from about 12 cents at a few hundred calls to about 6 cents at enterprise volume. The coverage number is harder to find, but Hiya's own plan calculator quietly states it. This page puts the published rates side by side, does the per-call arithmetic, and explains the part that surprises most buyers: under FCC rules you cannot buy your own attestation level, because your carrier decides it.
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Branded caller ID displays your company name, and on supported handsets your logo and reason for calling, in place of a bare phone number. Two vendors publish real US rates: Hiya Branded Call runs $29 a month for 250 calls up to $3,175 for 50,000, and First Orion INFORM runs $31 for 250 up to a $1,200 monthly minimum at 20,000 calls. That works out between roughly 6 and 12.5 cents per branded call depending on volume. The catch nobody advertises is coverage: Hiya's own calculator estimates that of 3,000 calls placed, 1,980 will actually display as branded, because the receiving network and handset have to support it.
Why it works
What your team gets with branded caller id
Branding does not stop the labeling
A branded display and a spam label are two different systems. Branding adds your name to the call; reputation management is what stops carriers attaching Spam Likely to the number underneath. Vendors sell them separately and plenty of buyers purchase the first while the second is the actual problem.
Your carrier sets attestation, not you
Under 47 CFR 64.6301(b)(2) the voice service provider makes all attestation-level decisions for every call it originates, and that duty stays with the provider even when signing is outsourced. Full A-level attestation is something you qualify for through your carrier relationship. It is not a feature on a price list.
Coverage is the number to ask for
You pay per branded call, but branding only renders where the terminating network and the handset support it. Hiya publishes an estimate inside its own calculator: 1,980 of 3,000 calls, about two thirds. Ask any vendor for their expected display rate on your carrier mix before you model the return.
What it handles
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The agent works your lead list, discloses it is an AI on every call, scrubs against DNC in real time, qualifies the prospect, handles objections, and books the meeting straight into your calendar and CRM.
- Outbound calls placed and qualified by an AI agent that discloses itself
- Federal and state DNC suppression applied at dial time
- Calling windows enforced in the contact time zone
- Answer rate and disposition tracked per number, not just per campaign
- Full transcripts and recordings retained for the compliance record
The landscape
Branded calling and caller ID reputation tools, on published price
Rendered from each vendor pricing page on August 24, 2026. Where a vendor publishes nothing, we say so rather than estimate. Branded calling and reputation monitoring are separate products and several rows here only sell one of them.
| Vendor | What it sells | Published price | Best for |
|---|---|---|---|
| Hiya Branded Call | Branded name and logo display, number registration to reduce spam labeling risk, call analytics | $29 for 250 calls, $99 for 1,000, $275 for 3,000, $449 for 5,000, $799 for 10,000, $1,500 for 20,000, $2,000 for 30,000, $3,175 for 50,000 per month, plus a one time $25 security setup fee | Teams that want a published price and a monthly plan they can cancel |
| First Orion INFORM | Branded display names tied to a fixed count of phone numbers, standard or advanced analytics | $31 for 250 calls, $52 for 500, $104 for 1,000, $240 for 2,500 per month, month to month. Enterprise from a $1,200 monthly minimum at 20,000 calls, annual agreement, then $0.060 down to $0.035 per call by volume | Enterprise volume, where the per-call rate drops below every published alternative |
| CTIA Branded Calling ID (BCID) | Carrier-led framework operated by BCID, LLC, a CTIA subsidiary, embedding Rich Call Data in SHAKEN PASSporTs | No direct enterprise price. You register through your originating service provider, who sets the rate. Signing fees start around $0.0004 per call at the platform layer | Enterprises whose carrier already participates and who want the standards-based route |
| Numeracle | Entity Identity Management, KYC vetting, number reputation management and spam label remediation | None published. Contact sales | Regulated enterprises that need identity vetting as well as remediation |
| Caller ID Reputation | Flag monitoring across carriers and analytics engines, alerts and remediation workflow | Not verifiable. The pricing page sits behind a bot check and would not render for us on August 24, 2026 | Teams that want monitoring separated from whoever sells them numbers |
| PhoneBurner ARMOR | Number reputation and spam remediation bolted onto its power dialer | Seats $140, $165 and $183 per user per month annually. ARMOR is a paid add-on on all three tiers, priced separately | Power dialing teams whose reputation problem sits inside the dialer they already own |
| Readymode iQ | DID reputation monitoring and managed spam remediation, gated behind the iQ tier | $199 per licence at 1 to 4 licences, $249 at 5 or more | Predictive dialing floors that want remediation managed rather than reported |
| Kixie ConnectionBoost | Number reputation features sold as a premium add-on | None published anywhere on the site, for plans or add-ons | Existing Kixie teams who can get the add-on quoted in writing |
| CloudTalk | Managed spam remediation for US numbers, described as carrier-level anti-spam registration | Add-on priced on request, on top of 19 to 49 euro per user seats | Teams already on CloudTalk running high volume from US numbers |
| ColdCalls.ai | The outbound calling itself. An AI agent that dials, discloses, qualifies and books, with answer rate tracked per number | Planned launch pricing of $499, $1,490 and $3,900 per month with no seat minimum. Not yet open for purchase, waitlist only | Teams whose problem is that nobody is making the calls, not what the calls display |
We do not sell branded caller ID and this table does not pretend otherwise. Branded display is bought from a branded calling provider through your carrier. Our row is here so you can see where the calling platform sits next to it, because a branded call still has to be placed by someone.
How much does branded caller ID cost?
Between roughly 6 and 12.5 cents per branded call in the United States, and the only honest way to say it is as a range, because both vendors that publish prices sell volume ladders rather than a single rate.
Hiya Branded Call publishes eight monthly plans: $29 for 250 branded calls, $99 for 1,000, $275 for 3,000, $449 for 5,000, $799 for 10,000, $1,500 for 20,000, $2,000 for 30,000 and $3,175 for 50,000 or more. Every account carries a one time $25 security setup fee. Calls beyond your plan are billed at $0.13 each on the three smallest plans, then $0.10, $0.09, $0.085, $0.08 and $0.075 as the plans get larger. First Orion INFORM publishes $31 for 250 calls, $52 for 500, $104 for 1,000 and $240 for 2,500, all month to month and cancellable. Above 20,000 calls it moves to an enterprise agreement with a $1,200 monthly minimum covering the first 20,000, an annual commitment, and a usage ladder of $0.0600 per call from 20,001 to 25,000, $0.0550 to 50,000, $0.0450 to 200,000, $0.0400 to 500,000 and $0.0350 above that.
Divide each plan fee by the calls it includes and the real shape appears. On Hiya a 250-call plan costs about $0.116 a branded call, a 10,000-call plan about $0.080, and the 50,000 plan about $0.064. On First Orion, 250 calls run about $0.124 each, 1,000 about $0.104, 2,500 about $0.096, and the enterprise minimum works out to $0.060 flat across its first 20,000. That is a spread of roughly two to one between a small team and an enterprise, for an identical product.
One piece of arithmetic is worth doing before you sign anything. On Hiya the bundled rate beats the overage rate at every single tier, and the gap widens as you go up: $0.116 bundled against $0.13 overage on the smallest plan, and $0.064 against $0.075 on the largest. Buying the plan that matches your real volume is therefore worth 11 to 15 percent against drifting into overage, which is the opposite of what we found when we priced voice AI platforms on AI voice agent pricing, where one vendor's included minutes divided out to exactly its overage rate. Run that division on any vendor selling bundled anything.
- Hiya: $29 at 250 calls up to $3,175 at 50,000, plus a one time $25 setup fee
- First Orion: $31 at 250 calls, $240 at 2,500, then a $1,200 minimum at enterprise
- Effective cost falls from about $0.12 to about $0.06 per branded call with volume
- On Hiya the bundled rate beats overage by 11 to 15 percent at every tier
Hiya and First Orion at matched call volumes
Put the two published ladders at the same volumes and they land remarkably close, which is itself useful information: it suggests the category has a market rate rather than a spread you can arbitrage.
At 250 branded calls a month, Hiya is $29 and First Orion is $31. At 1,000, Hiya is $99 and First Orion is $104. Around the middle they diverge slightly because the tiers do not line up: First Orion sells a 2,500-call plan at $240 while Hiya's nearest is 3,000 calls at $275, which is $0.096 against $0.092 per call. At 20,000 calls Hiya lists $1,500 and First Orion's enterprise minimum is $1,200. Push to 50,000 and Hiya charges $3,175, while First Orion's ladder computes to $2,875, being the $1,200 minimum plus 5,000 calls at $0.0600 and 25,000 at $0.0550. That is our arithmetic on their published rates, not a quoted figure.
The differences that should actually decide it are not the dollars. First Orion ties branded display names to a fixed count of phone numbers on the small plans, one name and six numbers at $31, two names and eight at $52, four names and eighteen at $104, eight names and forty at $240. If you rotate a large pool of numbers, which most outbound teams do precisely to spread reputation risk, that ceiling matters more than the price. Hiya's plans state unlimited phone numbers and users. Going the other way, First Orion's enterprise tier is the cheapest published per-call rate anywhere in the category once you are past 20,000 calls, and it includes unlimited branded names for unlimited phones, but it requires an annual agreement where Hiya's monthly plans can be changed or cancelled at any time.
So the decision splits cleanly by shape rather than by size. Rotating many numbers at modest volume, or wanting to cancel without a contract, points at Hiya. Committing to high volume from a stable set of numbers points at First Orion. We work through the head to head in detail, including the answer-rate math you need for either to pay for itself, in First Orion vs Hiya branded calling pricing.
- 250 calls: Hiya $29, First Orion $31. 1,000 calls: Hiya $99, First Orion $104
- 20,000 calls: Hiya $1,500, First Orion $1,200 minimum on an annual agreement
- First Orion caps branded names and phone numbers per plan; Hiya states unlimited
- Hiya monthly plans cancel any time; First Orion enterprise requires a year
Why only about two thirds of your branded calls will display
This is the number that decides whether branded calling pays, and we found exactly one vendor willing to put it on a pricing page.
Hiya's plan calculator, on its own published pricing page, takes an outbound volume and returns an estimate of how many of those calls will be branded. Set it to 3,000 calls and it answers 1,980. That is 66 percent. The page explains why in a single line: your brand displays whenever the recipient's network or device supports it, and that varies. Branding is not a property of the call you place, it is a property of the network that terminates it and the handset that rings.
That reframes the whole economics. If you buy 10,000 branded calls at $799 and only about two thirds render, your cost per call that actually displayed your name is closer to $0.12 than the $0.08 the plan implies. It does not make branded calling a bad purchase, because the calls that do display are the ones lifting your answer rate, but it does mean any return model built on 100 percent coverage is wrong by roughly a third before you start. Ask every vendor for their expected display rate against your own carrier mix, in writing, and treat a refusal to give one as an answer.
Coverage is also why the CTIA framework matters. Branded Calling ID is operated by BCID, LLC, a subsidiary of CTIA, and it carries brand data inside standard SHAKEN PASSporTs rather than through a separate vendor channel, using Rich Call Data fields for the caller name, a logo URL, the call reason and an integrity hash for the logo. Because it rides existing call authentication, it needs no new network plumbing, and it is the route most likely to broaden display coverage over time. It is available through originating service providers on T-Mobile and Verizon. The practical consequence for a buyer is that you cannot sign up for BCID directly: your originating service provider registers you, handles the vetting and sets your price.
- Hiya's own calculator: 3,000 calls placed, 1,980 estimated to display branded
- Display depends on the terminating network and the handset, not on your plan
- A return model assuming full coverage is out by roughly a third
- CTIA BCID rides standard SHAKEN and is registered through your carrier, not directly
Who decides your STIR/SHAKEN attestation level?
Your voice service provider does, and the rule says so in terms that leave no room for a vendor to sell you an upgrade.
47 CFR 64.6301(a) required voice service providers to fully implement STIR/SHAKEN in their IP networks by June 30, 2021. Paragraph (b) then allows a provider to outsource the signing itself to a third party, but only on conditions, and the second one is the important one for buyers: the provider must make all attestation-level decisions regarding the caller identification information of each SIP call it originates. The written agreement has to confirm that the provider makes those decisions and that every call is signed with the provider's own Secure Telephone Identity certificate. The rule was last amended at 90 FR 40255, August 19, 2025.
The three levels come from the ATIS standard and describe what the signer is willing to vouch for. Full attestation, marked A, requires the signing provider to be responsible for originating the call onto its IP voice network, to have a direct authenticated relationship with the caller and know who that customer is, and to have a verified association with the calling number being used. Partial attestation, B, means the provider originated the call but cannot fully attest to the calling identity, which is the usual outcome when a customer presents a number the carrier did not issue. Gateway attestation, C, is the lowest and applies where a call arrives from a gateway that does not support the framework at all.
What that means in practice is unglamorous but valuable. You get A-level attestation by using numbers your originating carrier issued or has verified for you, on an account where it knows your identity. Bringing your own numbers and pointing them at a carrier that has no verified association with them is the standard way to land on B, and B is a weaker input to the analytics engines that decide whether to attach a spam label. Separately, 64.6305 requires every voice service provider to run a robocall mitigation program that commits to responding within 24 hours to all traceback requests from the Commission, law enforcement and the industry traceback consortium, and to certify that program in the Robocall Mitigation Database. If you are buying outbound calling, asking your provider about its attestation practice and its traceback posture is a better use of the call than asking about branded logos.
- 47 CFR 64.6301(b)(2): the provider makes all attestation-level decisions, not you
- A, full: the carrier originated the call, knows you, and verified your number
- B, partial: it originated the call but cannot vouch for the calling number
- C, gateway: the call arrived from a gateway outside the framework
Branded calling will not clear a number that is already flagged
Branding and reputation are sold in the same sentence and solve different problems. Branding writes your name onto the display. Reputation management is the work of keeping carrier and third-party analytics engines from attaching Spam Likely to the number underneath it. A flagged number with a brand attached is still a flagged number.
The vendor landscape reflects the split, and it shows up as a line item almost everywhere. PhoneBurner sells ARMOR, its number reputation and spam remediation product, as a paid add-on on all three of its tiers, which are $140, $165 and $183 per user per month on annual billing, with ARMOR priced separately from all of them. Readymode puts DID reputation monitoring and managed spam remediation behind its iQ tier at $199 per licence for one to four licences and $249 at five or more. Kixie sells reputation features as a premium add-on and publishes no price for its plans or its add-ons anywhere. CloudTalk sells managed spam remediation for US numbers as a separate quoted item on top of seats that run 19 to 49 euros. Numeracle sells identity vetting and number reputation management and publishes nothing. When five vendors in a category all sell the same thing as a separate charge, that is the market telling you the problem is routine.
The mechanics that cause the labeling are worth more than any of these subscriptions. Carrier analytics watch calling patterns, and a burst of very short calls from one number is close to the definition of the pattern they penalize. Spreading volume across enough numbers, registering them properly, keeping call duration honest and watching answer rate per number rather than per campaign will do more than a remediation retainer applied after the fact. We set out the full process in how to avoid Spam Likely on outbound calls, and the benchmark you should measure against is in cold call connect rate benchmarks.
There is a legal adjacency here that buyers conflate with branding. Displaying a local area code rather than your own is local presence dialing, and it is a different question from branded display. It is lawful in the United States because 47 CFR 64.1604 prohibits misleading caller ID only where there is intent to defraud, cause harm or wrongfully obtain something of value, but telemarketers must still transmit caller ID and must not block it. We cover where the line sits in is local presence dialing legal, and the suppression and record-keeping obligations that sit alongside it are on TCPA compliance software.
- PhoneBurner ARMOR: paid add-on on all three tiers, priced separately
- Readymode: reputation monitoring gated behind iQ at $199 and $249 per licence
- Kixie, CloudTalk and Numeracle: sold separately, no price published
- Pattern discipline beats remediation bought after the label lands
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