Calls & booking · Appointment setting services
Appointment Setting Services: B2B Appointment Setting Companies and Costs
Almost every page ranking for this term is a range copied from another page. Here are the receipts instead.
On August 5, 2026 we opened the pricing page of ten US appointment setting companies. Four publish a number, one publishes an image, one blocks the check, and the rest want a call first. Full record below, plus the real cost-per-meeting math.
Dial · disclose AI · qualify · book the meeting
Run the call to watch the AI disclose, qualify, handle the objection and book the meeting.
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GeneratedLive, interactive · AI disclosed · no card needed
Compliance-first · AI disclosed on every call · DNC respected · books into your calendar
Flat fee no per-meeting cut
Compliance-first by design
Appointment setting services are outsourced programs where a provider calls your target accounts, qualifies the prospect against criteria you agree, and hands back a booked meeting on your calendar. Pricing is quoted far more often than it is published. Of ten US providers we opened on August 5, 2026, four published a figure you can budget from: Superhuman Prospecting from $1,998 a month for a calls-only subscription and $4,995 a month for a multichannel SDR bundle, EBQ at $5,000 a month for a half-time seat and $10,000 for a full-time one on an annual commitment, CIENCE at $5,000 one-time setup plus $2,000 a month for a strategic team plus $499 a month for its platform, and SalesRoads from $9,950 per four-week engagement. CIENCE is the only one publishing a per-SDR rate card, listing a US SDR at $4,500 to $6,500 a month against $1,500 to $3,500 for an offshore SDR at the same levels.
Why it works
What your team gets with appointment setting services
Meetings without a headcount plan
Calls go out at the volume you set from day one, with no recruiting cycle and no three-month ramp behind them. Doubling the list or pausing a campaign is a setting, not a hiring or severance conversation.
Qualified on your criteria, booked on your calendar
The agent introduces itself as AI, asks the qualifying questions you defined, handles the usual pushback and books a confirmed slot, with every answer written back to your CRM. Nobody re-keys the outcome the next morning.
Published pricing, published compliance
You can price the whole program before you speak to anyone. AI disclosure on every call, real-time Do Not Call scrubbing and per time zone calling windows are enforced by the system, which matters because the exposure stays with you regardless of who dials.
What it handles
Dialed, disclosed and booked on autopilot
The agent works your lead list, discloses it is an AI on every call, scrubs against DNC in real time, qualifies the prospect, handles objections, and books the meeting straight into your calendar and CRM.
- Records what ten US appointment setting companies publish on their own pricing pages, with the date
- Publishes the only per-SDR rate card in the category, including the US versus offshore gap
- Shows the arithmetic behind booked, held and ICP-fit cost per meeting
- Puts agency retainers next to the real loaded cost of an in-house SDR
- Explains who carries TCPA and Do Not Call liability when you outsource the dialing
The landscape
What ten US appointment setting companies publish on their own pricing pages
Checked by rendering each provider public pricing page on August 5, 2026, not copied from a roundup. Four of the ten publish a figure you can budget from. Prices move, so treat this as a dated snapshot and confirm before you sign.
| Provider | Who books the meetings | Published on their own pricing page, August 5, 2026 | What you can tell before a sales call |
|---|---|---|---|
| ColdCalls.ai | An AI voice agent that discloses it is AI on every call. No agency staff and no per-seat human dialers | Published in full: $499/mo Starter, $1,490/mo Growth, $3,900/mo Scale, extra connected minutes from $0.12/min | You can price the whole program before you speak to anyone, and capacity is a setting rather than a hiring plan |
| CIENCE | Agency SDRs plus their own platform | $5,000 one-time GTM setup, $2,000/mo strategic team, $499/mo platform, totalled as $7,499 for a first month. SDR rate card published separately: $4,500 to $6,500/mo for a US SDR by level | The only provider in this set publishing a per-SDR rate card, so you can see exactly what people cost versus software |
| EBQ | Agency staff assigned to you half-time or full-time | $5,000/mo half-time seat, $10,000/mo full-time seat, noted as reflecting an annual commitment | Priced per seat, so it drops straight into a budget next to a headcount line |
| SalesRoads | Dedicated agency SDRs with a support pod around them | From $9,950 per 4-week engagement. Two dedicated SDRs listed at $16,750 per 4 weeks, or $8,375 per rep, with 1,000 researched leads a month | Billed per four weeks rather than per calendar month, which is thirteen invoices a year, not twelve |
| Superhuman Prospecting | US-based human callers on their H2H method | Calls-only flex subscriptions from $1,998/mo. Multichannel SDR bundles from $4,995/mo. List building $3.00 per contact, CRM integration $250, additional setup fees noted | The lowest published entry point here for US-based callers, though the contact list is not included |
| Upcall | US-based calling professionals on a per-project basis | Plan fees are quote-only. The plan comparison does publish a unit price: call attempts per lead at $3.50 to $7.50 per lead | The only provider publishing a per-lead unit price, which makes volume modelling possible |
| SalesHive | Agency SDRs on their own platform | No figure published. Three tiers with one to two dedicated SDRs and 100 to 500 daily touches, described as one flat monthly fee, month to month, no setup fee | Publishes the shape of the deal and the three variables that set your quote, one of which is whether the SDRs are US-based or offshore |
| Belkins | Agency SDRs on an appointment setting retainer | No figure published. The page states that premium tools worth up to $10,000 annually are included in the retainer | Retainer model is stated, the amount is not. Expect a scoping call before any number |
| Martal Group | Agency sales talent on a subscription | No figure published. The page runs an ROI calculator instead, pre-filled with 10 appointments a month, a $15,000 average contract value and a 10% appointment-to-client rate, which outputs 156% first-year ROI | The headline return is produced by defaults the vendor chose. Replace all three with your own numbers before it means anything |
| Salesbread | Agency SDRs on a lead generation retainer | Published only as an image on the pricing page, so it is not selectable, searchable or quotable | A price exists on the page but you cannot copy, compare or verify it programmatically |
| Intelemark | Agency callers on a B2B appointment setting program | Could not be checked. The pricing URL returned a Cloudflare challenge rather than a page | Nothing verifiable either way. We are recording that we could not check it, not that it is hidden |
ColdCalls.ai is our own product and is marked as such. The ten agency rows record only what each company publishes publicly. No inference is made about quality, results or what a quote would come back at, and a blank price means the company does not publish one, not that it is expensive or cheap.
How much do appointment setting services cost?
The honest answer is that most US providers will not tell you until you book a call, so we tested it instead of repeating a range.
On August 5, 2026 we rendered the public pricing page of ten US appointment setting companies. Four published a figure you can actually budget from. Superhuman Prospecting is the cheapest published entry point for US-based callers, starting at $1,998 a month for a calls-only flex subscription and $4,995 a month for a multichannel SDR bundle, with list building charged separately at $3.00 per contact and a $250 CRM integration fee. EBQ publishes $5,000 a month for a half-time seat and $10,000 a month for a full-time one, noting the price reflects an annual commitment. CIENCE itemises a $5,000 one-time go-to-market setup, $2,000 a month for a strategic team and $499 a month for its platform, which its page totals as $7,499 for a first month. SalesRoads starts at $9,950 per four-week engagement and lists two dedicated SDRs at $16,750 per four weeks, which works out at $8,375 a rep. Watch the billing unit on that last one: four-week periods mean thirteen invoices a year rather than twelve, which is an extra month of spend most budgets do not plan for.
The other six were not budgetable from the page. SalesHive publishes the shape of the deal but not the amount: three tiers, one to two dedicated SDRs, 100 to 500 daily touches, one flat monthly fee, month to month, no setup fee. Belkins and Martal Group publish nothing, though Martal runs an ROI calculator instead. Salesbread publishes its prices only as an image, so you cannot copy or compare them. Intelemark returned a Cloudflare challenge, so we could not check it at all, and we would rather say that than guess. Put the four published figures together and a real US-based appointment setting program lands roughly between $2,000 and $12,000 a month, depending on whether you are buying part of a shared caller or a dedicated pod with data, management and a platform wrapped around it. The same arithmetic for the calling side sits on our cold calling services page, and the software version is on AI cold calling cost.
- Ten US providers checked on their own pricing pages, August 5, 2026. Four published a budgetable figure
- Superhuman Prospecting: from $1,998/mo calls-only, from $4,995/mo multichannel, list $3.00 per contact
- EBQ: $5,000/mo half-time seat, $10,000/mo full-time seat, annual commitment
- CIENCE: $5,000 setup, $2,000/mo team, $499/mo platform, totalled at $7,499 for a first month
- SalesRoads: from $9,950 per 4-week engagement, two SDRs $16,750 per 4 weeks, thirteen invoices a year
- SalesHive, Belkins, Martal Group publish no figure. Salesbread publishes only an image. Intelemark blocked the check
- Realistic US range from the published data: roughly $2,000 to $12,000 a month
What is the real cost per appointment?
This is the number that decides whether the program worked, and almost nobody quotes it honestly, because three different things get called an appointment.
Start with the one genuinely useful published figure we found. CIENCE is the only provider in the set that publishes a per-SDR rate card, and it splits it by where the rep sits. At Level 1, described as scripted outreach, a US SDR is listed at $4,500 a month against $2,500 for Europe and $1,500 offshore. At Level 3, described as a data-driven optimiser, it is $6,500 US, $4,500 Europe and $3,500 offshore, with a $1,000 one-time onboarding and recruitment fee per SDR on top. That is the clearest public statement anyone in this category has made about what the US premium actually is: roughly three times an offshore rep at the entry level, and just under twice at the top. If a provider quotes you a rate near the offshore column while describing US-based callers, that gap is worth a direct question.
Now the arithmetic, which is ours rather than a cited statistic, so treat it as a model and put your own numbers in it. Take a $6,000 a month retainer that produces 15 booked meetings. That is $400 per booked meeting. If 10 of them are actually attended, you paid $600 per held meeting. If 5 of those were genuinely in your ideal customer profile, the real figure is $1,200 per meeting that mattered. Providers quote the first number. Your pipeline only responds to the third. So ask for the held rate and the ICP-fit rate in writing before you sign, and agree who decides whether a meeting counted. The other sanity check costs nothing: Gong's analysis of 300 million calls, drawn from its own customer base and therefore self-selected, put average cold call connect rates at 5.4% and top-quartile at 13.3%, with about 19 dials per conversation and 8 for the best performers. If a provider's promised meeting volume implies a connect rate far above that, they are either working a much warmer list than they described or counting something you would not count. We work the ratios in how many cold calls it takes to book a meeting and the benchmarks in cold call connect rate benchmarks.
- CIENCE published SDR rate card, monthly: Level 1 $4,500 US, $2,500 Europe, $1,500 offshore
- Level 2 $5,500 US, $3,500 Europe, $2,500 offshore. Level 3 $6,500 US, $4,500 Europe, $3,500 offshore
- A $1,000 one-time onboarding and recruitment fee per SDR sits on top of those rates
- A US rep costs roughly three times an offshore rep at entry level on that card
- Our own model: $6,000/mo and 15 booked meetings is $400 booked, $600 held, $1,200 per ICP-fit meeting
- Get the held rate and the ICP-fit rate in the contract, not the booked rate
- Benchmark implied connect rates against 5.4% average and 13.3% top quartile (Gong, 300M calls, self-selected)
Should you outsource appointment setting or hire in-house?
On a straight monthly rate, outsourcing is usually not cheaper. What it buys is speed and the ability to stop.
The Bridge Group's 2025 Sales Development report, which surveyed 351 B2B companies, puts median SDR on-target earnings at $80,000, split $55,000 base and $25,000 variable. The Bureau of Labor Statistics Employer Costs for Employee Compensation series for Q1 2026 puts benefits at roughly 30% of total compensation, which is about 43% on top of wages. Apply that and one seat lands near $114,000 a year fully loaded, close to $9,500 a month, before a dialer licence, a data subscription, a desk or any share of a manager. That sits inside the same band as the published agency figures, not below it. EBQ makes a version of this argument on its own pricing page, publishing an annual comparison of $189,500 for an internal team against $120,000 with them, built from $95,000 for a manager, $70,000 for one BDR, $15,000 in benefits, $5,000 recruiting and $4,500 in tools. That is the vendor's own ledger and its own assumptions, so read it as a sales argument rather than a benchmark, but the line items are the right ones to fill in with your numbers.
What actually separates the two options is churn and time. The same Bridge Group data puts median SDR turnover at 40% a year, ramp at 3.0 months and tenure at 1.9 years. You pay for a quarter of unproductive ramp on every hire, and you repeat that roughly every other year per seat. An agency absorbs that, launches in weeks instead of a hiring cycle, and ends at a notice period rather than a severance conversation. In exchange you give up control of who is on the phone and, in most contracts, the list and the recordings. Ask who keeps both when the contract ends, because that answer decides whether you finish the engagement with an asset or just a spreadsheet of meetings. We take the same comparison further in B2B appointment setting costs and models, in AI SDR vs human SDR cost, and on the replace SDR with AI page.
- Median SDR OTE $80,000, base $55,000, variable $25,000 (Bridge Group, 2025, 351 B2B companies)
- Benefits and payroll tax add roughly 43% on top of wages (BLS ECEC, Q1 2026)
- One in-house seat lands near $114,000 a year, about $9,500 a month, before tools
- Median SDR turnover 40% a year, ramp 3.0 months, tenure 1.9 years
- EBQ publishes its own ledger: $189,500 internal against $120,000 outsourced, on its assumptions
- Agency retainers of $5,000 to $10,000 a month are comparable, not cheaper
- Ask who keeps the list and the call recordings when the engagement ends
Where an AI appointment setter fits, and who carries the compliance risk
An AI setter changes the shape of the cost rather than shaving a percentage off it. There is no ramp, no turnover, no seat to fill and no shift to staff, so capacity is configured rather than recruited, and a call can go out at 6pm in the prospect's time zone without anyone working an evening. Our own pricing is published in full for the same reason we built this page: $499 a month for one AI SDR seat, $1,490 for three, $3,900 for ten, with additional connected minutes from $0.12 a minute. You can model the whole program before you talk to a salesperson, which is not true of six of the ten providers above.
The trade is real and worth stating plainly. A skilled human setter improvises through a genuinely odd conversation, builds a relationship across months, and handles consultative discovery in a way scripted qualification cannot. If your first meeting is the sale, hire people or rent them. If your bottleneck is that nobody has time to work the top of the list at all, that is the case for software, which is what the AI appointment setter, AI meeting booking and AI lead qualification pages cover in detail. Speed matters here too: the Lead Response Management study run by Dr. James Oldroyd in 2007, sponsored by InsideSales.com, found contact odds fall about 100 times and qualification odds about 21 times at 30 minutes versus 5 minutes, which is the argument for speed to lead software on inbound.
Now the part that rarely comes up in a sales process: when you outsource, the legal exposure mostly stays with you. The FTC Telemarketing Sales Rule caps abandoned calls at no more than 3% of calls answered by a person, measured per campaign over 30 days, and requires a recorded identification message within two seconds of the greeting with no pitch in it, with records kept five years and penalties reaching $53,088 per violation. The FCC confirmed in February 2024 that AI-generated voices in calls fall under the TCPA, so an artificial voice needs a valid consent basis and clear disclosure. Facebook v. Duguid in 2021 narrowed the autodialer definition to equipment using a random or sequential number generator, which is why dialing a stored list of specific numbers usually sits outside that definition, but it relieved nothing under the TSR, Do Not Call rules, state law or consent. You are the seller on whose behalf those calls are placed. Read the indemnity clause, and confirm who scrubs the national and state Do Not Call registries and who enforces calling hours in the recipient's time zone. Full detail is on TCPA compliant AI calling and in is AI cold calling legal.
- No ramp, no turnover, no shift coverage, so capacity is a setting rather than a hiring plan
- Our pricing is published in full: $499, $1,490 and $3,900 a month, minutes from $0.12
- A human setter still wins on consultative discovery and long relationship-led selling
- FTC TSR: abandoned calls capped at 3% per campaign over 30 days
- A recorded identification message is required within two seconds, with no pitch in it
- Penalties reach $53,088 per violation, with five-year record retention
- FCC, February 2024: AI voices in calls fall under the TCPA
- As the seller you carry the exposure. Check the indemnity clause before you sign
Why ColdCalls.ai
One AI SDR that runs the whole outbound job
Not a dialer, not a script tool, and not an offshore call center. Dial, disclose, qualify, handle objections and book meetings in one place, with compliance built in.
Calls every lead
The AI voice agent works your whole list, discloses it is an AI on every call, qualifies the prospect and handles objections, so no good lead goes uncalled.
Stays compliant
Real-time DNC scrubbing, TCPA and consent-aware calling, and configurable calling hours mean every call goes out inside the rules, automatically.
Books the meeting
Qualified prospects get booked straight into your calendar and synced to your CRM, so your reps walk into meetings instead of dialing all day.
Good questions
Questions about appointment setting services
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