TCPA compliant cold calling AI built compliance-first

What the FCC ruling changed for AI voice calls

In February 2024 the FCC confirmed that AI-generated voices in calls fall under the TCPA, which puts artificial-voice calls to consumers in the same bucket as prerecorded ones: they generally require prior express consent. The amended Telemarketing Sales Rule adds penalties up to $53,088 per violation and a five-year record retention requirement, and campaigns that dial ahead of agent availability must keep abandoned calls at or below 3% of live answers.

Calls to business lines sit largely outside the National Do Not Call Registry, which is why most automated calling is sold into B2B first, though that exemption is narrower than teams assume and several states set a higher floor than the federal one. The practical read on where the lines fall is in our guide to whether AI cold calling is legal, and the registry rules themselves are broken down in Do Not Call rules for businesses.

Teams calling businesses often assume the rules do not apply to them at all. What is and is not exempt is set out on the TCPA B2B exemption.

• AI voices are treated as artificial voices under the TCPA
• Up to $53,088 per violation under the amended TSR
• Five-year retention of call records required
• Abandoned calls capped at 3% of live answers per 30-day campaign

Enforcement in the platform, not in your process

Compliance that depends on someone remembering is compliance that eventually fails. A list gets uploaded without a scrub, a campaign runs an hour past the local cutoff, an opt-out is noted in a CRM field nobody reads back. None of those are malice, and all of them are violations. If you are still comparing the standalone TCPA compliance software and DNC scrubbing tools, the published prices and the FTC registry fee are broken down there.

The alternative is making the system refuse. Disclosure is spoken at the top of every call because it is part of the opening, not a checkbox. Numbers are scrubbed against federal and state lists at dial time rather than from a monthly file. Calling windows are applied per contact time zone by the dialer itself, and an opt-out propagates across every list immediately. Voicemail is its own question with its own consent rules, which we cover in are AI voicemail drops legal. How this runs on a live call is walked through on our AI cold calling software page.

• Disclosure spoken as part of the opening on every call
• Real-time federal and state DNC scrubbing at dial time
• Calling windows enforced per contact time zone
• Opt-outs applied across every list, immediately