Mojo Dialer Pricing vs REDX Pricing: What Each One Actually Costs

Mojo and REDX both dial real estate lists, and they charge in opposite directions. Mojo sells the dialer and the data as separate line items, so an agent who already has leads pays $99 a month to be calling. REDX bundles them, and because it does not sell its power dialer on its own, the cheapest REDX plan with a dialer is $299 a month. The $60 figure every review quotes for REDX is one lead type, not a dialer. Read from both vendors' pricing pages on September 1, 2026.

This is the comparison most agents actually run, and it is the one where the published numbers get misreported most often. The two products look similar in a feature grid: leads, a lead manager, a single line dialer, a multi line dialer, spam protection. They are priced on completely different logic, and that logic, not the feature list, decides which one is cheaper for you by several thousand dollars a year.

How much does the Mojo dialer cost?

Ninety-nine dollars a month is the floor, and it is not the $89 on the pricing menu. Mojo requires an Agent Access licence at $10 per user before any dialer will run. Mojo states this plainly: every account requires at least one Agent Access licence, and that licence grants platform and lead manager access rather than the ability to dial. The dialer is a second, separate purchase.

The line almost nobody quotes is the one about counties. Mojo says its data subscriptions are US only and vary by coverage type: Neighborhood Search and Skip Tracer include full nationwide access, while FSBO, FRBO and pre-foreclosure data are sold by county and expired data is sold by selected area. An agent farming one county pays the $25 on the menu. An investor working five counties does not.

Mojo publishes four worked examples on its own page, which is unusually candid for this market and worth reading before you build a plan. A solo agent on Agent Access plus a single line is $99. A neighborhood farmer adding expired leads and Neighborhood Search is $198. A power agent on the triple line with expired, FSBO and Neighborhood Search is $273. Two agents farming together on triple lines with Neighborhood Search is $347. Those are Mojo's numbers.

How much does REDX cost with the power dialer?

Two hundred and ninety-nine dollars a month, because REDX has no standalone dialer product. Every article that says REDX starts at $60 is quoting the price of a single lead type, which is accurate and irrelevant if what you want is to dial.

So the dialer itself costs $100 a month on top of the CORE bundle for a single line, or $150 for the multi line. There is no route to either without buying the data. If your leads already come from somewhere else, REDX is structurally the wrong purchase regardless of how good the dialer is, and no amount of negotiating changes that because the packaging is the product.

Annual billing lands at roughly 17 percent off across all three bundles: $1,990 against $2,388, $2,980 against $3,588, and $3,480 against $4,188. Additional users are $75 a month each on CORE and CONNECT and $99 on PRO.

Mojo vs REDX at the same coverage

The fair comparison is not $99 against $299. It is what each costs to reach the same coverage, and that flips the answer depending on how much data you want.

The crossover sits at five lead products, and it is close enough to be worth spelling out. Mojo's triple line plus Neighborhood Search, Expired, FSBO, FRBO and Pre-Foreclosure comes to $347 a month against REDX PRO at $349, a difference of two dollars. Add skip tracing, which REDX includes in CORE and Mojo charges $49 for, and REDX is $47 cheaper with Ad Builder thrown in. Below five lead types Mojo wins comfortably, and it wins by more the fewer you buy.

Counties widen the gap further in REDX's favour at full coverage, because Mojo prices FSBO, FRBO and pre-foreclosure data by county while REDX prices its lead types by market. A single-county agent should read the table above literally. An investor working a metro across four counties should treat the Mojo column as a floor rather than a price.

Team pricing is where REDX pulls away and it is easy to miss. A second REDX user on PRO is $99 a month. A second Mojo agent on a triple line is $149 before any data. Four people on REDX PRO is $349 plus three at $99, so $646 a month with all five lead types and a multi line dialer each. Four Mojo agents with triple lines is $596 in dialer and access licences alone, and the same five lead types plus skip tracing take it to $843. The same numbers for the rest of the market are laid out on our auto dialer for real estate agents page.

What neither price includes

Three things, and they cost more than the difference between the two plans.

Your caller ID. Both vendors now sell number protection, which tells you how bad the labeling problem has become. Mojo Caller ID is $10 a month with Reputation Guard included and provides a verified number with A-level attestation. REDX includes call tracking on CONNECT and PRO and sells a CallerID app. Three lines of outbound volume from one number is the fastest way to get that number tagged, and a tagged number kills your connect rate long before it triggers any compliance issue. What actually works against it is in how to avoid spam likely on outbound calls, and the branded calling market that grew up around the problem is priced on branded caller ID.

Compliance. Neither vendor takes on your Do Not Call obligations. Both flag registered numbers in their lead systems, and both expect you to honour them. Federal calling hours run 8am to 9pm in the homeowner's local time and several states are stricter than that. Expired and FSBO status does not create an exemption by itself, which is a conversation for your broker and counsel rather than for a sales engineer. The practical version is in do not call list rules for businesses.

The time. This is the largest number on the page and neither vendor bills for it. Both dialers are optimizing the same scarce resource: hours an agent spends with a headset on. The pipeline work that surrounds each dial, pulling the list, checking the property record, remembering who said what last month and logging the outcome, is where most of the day actually goes, and it is increasingly the part teams hand to an agent that runs the research and follow-up end to end rather than doing between calls. Every hour of that you remove is an hour that can be spent on the phone, which is the only activity either subscription was bought to enable.

Which one should you buy?

Buy Mojo if you already have lead sources you trust, if you work a small number of counties, or if you want to start at $99 and add pieces as the business grows. The no-contract, build-your-own structure is genuinely flexible and you pay for nothing you are not using. It is also the better fit for investors and wholesalers who bring skip-traced lists from elsewhere.

Buy REDX if you want the leads, the CRM and the dialer to be one decision, if you work expired and FSBO seriously enough to need all five lead types, or if you are adding people to a team. At $99 per additional user it is the cheapest way to put a multi line dialer in front of four agents that we found in this market.

Do not buy either if the problem you are trying to solve is that nobody picks up. Both products make an agent faster at getting to the same connect rate on the same aged lists. The Bridge Group's 2025 Sales Development report, based on 351 B2B companies, puts a median rep at 44 dials a day producing 4.1 quality conversations, and real estate connect rates on expired lists are typically worse than B2B rather than better. A dialer compresses the dead time between attempts. It does not change what happens after somebody says hello.

That is the line where an AI voice agent is a different purchase rather than a cheaper one. It removes the seat constraint instead of optimizing around it: it dials the list itself, discloses that it is an AI, qualifies against your criteria, handles the usual objections and books into your calendar, then writes the transcript and disposition back. There is no dialer licence per person because nobody sits at the dialer. We set the two approaches next to each other on AI dialer, and the real estate version specifically on AI cold calling for real estate. The wider per-seat and per-minute picture across the whole category is on auto dialer pricing.

All Mojo and REDX figures in this article were read from mojosells.com/pricing and theredx.com/pricing on September 1, 2026. Both vendors change prices without notice, so confirm before you commit to an annual plan.